KNA00
Consumer Confidence
Nairobi July 1, 2010 by Naliston Kibuthu
There has been a decline in Consumer confidence in economic growth in the country according to a TNS Research International Company.
Releasing the results of a survey held last month to assess consumer confidence within the country, Melissa Baker the Director of Research at TNS said although half of the respondents in the research on Kenya’s future is positive, it has dropped since March from 59 to 51%
Bakers adds that there has been a significant decline in the confidence of Kenyans living in Coast, Nairobi, Nyanza, Rift Valley and Western provinces in relation to the economy, business conditions, employment, crime and corruption.
She added that there has been a decline in purchasing power of Kenyans since there is a high proportion of respondents who feel that their income is not keeping up with inflation at the moment.
“42 percent of the respondents believe that inflation will increase further in the next six months,” she said.
The decline is mainly caused by deteriorating perception about current and future economic circumstances, business conditions and general pessimisms about the future of Kenya.
According to the survey nearly all Kenyans believe that jobs are hard to find, and this has not changed since a previous survey done in March.
On crime and Corruption the survey says that the overall crime rate slightly reduced over the last three months and is now at 8% compared to 11% in March this year.
“there is no change in the proportion of respondents who have been asked for bribe in the last six months. However, corruption is still high,” Baker said.
The levels or corruption according to the survey is higher among male at 45% than the female respondents who stand at 28%
The Consumer Confidence Index survey was conducted amongst a representative sample of 1,029 Kenyan adults in both urban and rural areas with interviews conducted at their homes
Tracking consumer confidence is an indicator for economic trends regarding the state of economy that is directly reflected in their spending and saving behavior.
Consumer Confidence measurements are done in many countries globally and avidly followed to predict changes in consumer purchasing behaviours
ENDs………….Edited by Wangari Ndirangu
Ends......................
Consumer Confidence
Nairobi July 1, 2010 by Naliston Kibuthu
There has been a decline in Consumer confidence in economic growth in the country according to a TNS Research International Company.
Releasing the results of a survey held last month to assess consumer confidence within the country, Melissa Baker the Director of Research at TNS said although half of the respondents in the research on Kenya’s future is positive, it has dropped since March from 59 to 51%
Bakers adds that there has been a significant decline in the confidence of Kenyans living in Coast, Nairobi, Nyanza, Rift Valley and Western provinces in relation to the economy, business conditions, employment, crime and corruption.
She added that there has been a decline in purchasing power of Kenyans since there is a high proportion of respondents who feel that their income is not keeping up with inflation at the moment.
“42 percent of the respondents believe that inflation will increase further in the next six months,” she said.
The decline is mainly caused by deteriorating perception about current and future economic circumstances, business conditions and general pessimisms about the future of Kenya.
According to the survey nearly all Kenyans believe that jobs are hard to find, and this has not changed since a previous survey done in March.
On crime and Corruption the survey says that the overall crime rate slightly reduced over the last three months and is now at 8% compared to 11% in March this year.
“there is no change in the proportion of respondents who have been asked for bribe in the last six months. However, corruption is still high,” Baker said.
The levels or corruption according to the survey is higher among male at 45% than the female respondents who stand at 28%
The Consumer Confidence Index survey was conducted amongst a representative sample of 1,029 Kenyan adults in both urban and rural areas with interviews conducted at their homes
Tracking consumer confidence is an indicator for economic trends regarding the state of economy that is directly reflected in their spending and saving behavior.
Consumer Confidence measurements are done in many countries globally and avidly followed to predict changes in consumer purchasing behaviours
ENDs………….Edited by Wangari Ndirangu
Ends......................
